Custom Action enables your voice agent to fetch or send data to any external application via real-time API calls. It’s ideal for integrating third-party CRMs, marketing tools, databases, or automation platforms directly within the conversation flow.
You can connect to 1000+ apps like Google Sheets, HubSpot, Pipedrive, Salesforce, Mailchimp, Notion, Airtable, ClickUp, and more.Use Cases with Automation Tools:
Add a lead to Google Sheets after the call
Create a task in ClickUp for a sales rep
Start a WhatsApp or email sequence via MailerLite or ActiveCampaign