Skip to main content

​
Webhooks Overview

Webhooks provide a seamless way to:
  • **Capture new contacts **from any external platform
  • Update contact information (e.g., name, phone, email, tags)
  • **Organize contacts **into lists or apply tags for segmentation
  • Trigger Outbound Automations based on new contact creation
Webhooks save time and improve contact response speed by automating the contact ingestion process, eliminating the need for manual entry.

​
What is a Contact Webhook?

A Contact Webhook is a unique URL where you can send HTTP POST requests to add or update contact data.

​
How It Works

  • You connect your third-party platform (e.g., CRM, form builder, ad tool) to the webhook URL.
  • When a new contact is generated or updated, data is sent to the webhook.
  • The system automatically adds or updates the contact record in the client account.
  • Tags or lists (if configured) are applied, and outbound automations can be triggered instantly.
Webhook1 Pn

​
How to Create a Webhook

Follow these steps to create a contact webhook inside your platform: 
  1. Navigate to the Contacts Menu 
  2. Click on three dots (⋮) > tap “Webhooks”
  3. Click the Create Webhook button to begin.
  4. Fill in the Webhook Details
  1. Field Mapping
  2. Map the data fields you will send to the appropriate lead fields:
    • First Name
    • Last Name
    • Phone Number
    • Email
    • Any custom fields (e.g., budget, service interest)
  3. Tag/List Management (Optional)
  4. Apply your desired Tags
    • Apply default Tags (e.g., “facebook_ads”, “hot_leads”).
    • Assign leads to specific Lists for targeted follow-up or automation.
Webhook2 Pn

​
Sending Data via Webhook

Make a POST request from your external tool (e.g., Zapier, Make, N8N, CRM) to the provided webhook URL with your contact data. 
Example Payload:
{
  "first_name": "John",
  "last_name": "Doe",
  "phone": "+1234567890",
  "email": "[email protected]",
  "tags": ["hot_lead", "demo_requested"],
  "list_id": "real_estate_campaign"
}
If the lead already exists (matched by phone number), it will be updated instead of duplicated.

​
Automation Trigger

You can set up Outbound Call Automations to trigger when:
  • A new contact is added
  • A contact is updated with specific tags or lists
This ensures the contact gets dialled instantly without delays.

​
Use Cases

  • Facebook/Instagram Ads – Capture contacts from ad forms and start voice conversations instantly
  • Landing Page Forms – Send contacts from your website to AI agents via webhook
  • CRM → Platform Sync – Keep your CRM contacts updated and initiate outreach calls
  • Auto-assign tags/lists for dynamic campaigns